Career in Sports Marketing

Who is a Sports Marketing Executive..??

Sports marketing executives are the people who usually handle the business side of sports. Some of them work for a league or sports association. Some others usually work for teams. Then there are also some who work on behalf of major companies; they manage promotional campaigns and sponsorships of domestic and international sporting events.

There are also some in the field of sports marketing who work as sports agents. As sports agents they represent professional athletes, and negotiate contracts and endorsements, and they otherwise simple manage an athlete's career.

Also in the field of sports marketing, there are some who organize sports-related events on behalf of sports organizations, associations, teams, or companies. There are many tourism offices and convention and visitors bureaus that hire sports marketing executives specifically to work and help a particular city lure important sports events and teams to the town.

In the near future the opportunities in the area of sports marketing in India are only growing. There are not too many sports marketing executives working specifically in the area yet, and therefore poses a large scope for growth.

Out of all the possible areas of work in the area of sports marketing, the most lucrative and untapped market in India is in the area of sports agents. Some of the specific duties of sports marketing executives working in any of the above areas include one or more of the following duties:

-Negotiating and preparing contracts for athletes
-Strategizing about how best to leverage sponsorship
-Planning and coordinating sports events
-Conducting market research and analysis
-Producing promotional material, including mailings and web-pages
-Talking with athletes and sports organizations about their needs
-Monitoring sports activities and new trends
-Overseeing the development of new merchandise and products associated with a team, player or a particular sport
-Overseeing the upkeep and maintenance of a sports facility
-Overseeing ticket sales

In order to get into this field in India, one might require a master's degree in business administration with an emphasis in sports marketing or sports management from one of the reputed colleges in India. There is no doubt that the most prestigious jobs with well-known organizations, teams, and companies go to people with MBAs.

However, there are of course smaller teams, organizations and agencies that often accept people with only a bachelor's degree in sports management or business.

 Sports marketing executives usually get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes. The jobs in the sports marketing field in India is expected to grow faster than average through 2012. This is because there is an increasing interest in sports in India.

SOURCE : http://www.indianchild.com/marketing/sports-marketing.htm