CCBS RECAP

5/07
CCD to UCD

4 values
value by mind
value by heart
functional value
economic value

Dimensions of value.

A quote - connections give you an illusion of companionship without the demand of friendship.


12/07

value and its meaning.

Business strategy

understanding creating delivery

project evaluation and online marketing.


15/07

fundamental organisational business strategy
Market understand of business strategy

why do i exist?
where do i want to go?
where am i today?

where to compete?
how to compete?
which path to choose?


18/07

BCG matrix

inside out approach
outside in approach

pain - gain theory

attractiveness of business arena vs competitive strength

VDS - value delivery service

DMO - distinct market offering ----> niche market offering


28/07

Cycle industries (TI cycles)

current trends
reasons for slow growth of cycle industries in india (compared to china)
current positioning of TI.
market strength of TI
competitors

29/07

Indian cycle industries
market potential in india
export potential
analysis of TI cycles in terms of market understanding of business strategy.
analysis through BCG matrix

4/08

concepts of marketing
British airways case study
ohmaes' triangle

customer - competitor - market - customer....


SAGAR SHETTY