Customer Centric Business Strategies: Recap of all sessions of CCBS till date

Thursday, August 4, 2011

1. Value dimension.

2. Different types of value – value by mind , emotions etc

1. Intro to Customer Centric Business Strategy.

2. Definition of UCD

3. Course outline

4. Value definition and formula.

1. IPL case

2. Group presentation topic – sports management

3. Behavioral study of people on Facebook and how people act before posting their comments.

1. Product Market Strategy

2. Inside out Approach &Outside In Approach of market strategy.

3. Relative Market Share definition and the formula.

1. Conceptualization of Business Strategy Model

2. Why do I Exist, where do I want to go etc

1. VDS concept

2. Harsha Bhogle Speech @ IIM-A

1. DMO- Distant market offerings.

2. TI Cycle case study and position of TI Cycle in 1990’s.

1. Dissection of case study of TI Cycles and Bicycle market analysis.

2. Headway for TI Cycle in the future.

BCG and GE9 cell matrix

3. Where is TI cycles today.

4. What are the marketing stragies which they lack when compared to the market leader.

5. How do I Get there?

1. Pain Gain Theory & Ohmae’s triangle- Customer, Competitors & Market.

2. British Airways Case study – where do I compete?