GLOBOSPORTS

Globosport India

Globosport India is the celebrity and sports marketing company promoted by tennis player Mahesh Bhupathi. The company was incorporated in 2002 and is based in Bangalore, India. What started initially as a sports management initiative—they had names such as tennis player Sania Mirza and badminton star Saina Nehwal on their rolls at one point—now has few names from the athletic world, notably rising talent Somdev Devvarman. Globosport India private Limited provides marketing services. It offers:

Ø Brand consultancy services

Ø Celebrity services including brand analysis/celebrity short listing,

Ø Cost negotiations

Ø Legal services

Ø Implementation and execution

Ø Evaluation and renewal

Ø Event management services, including product launches

Ø Press conferences

Ø Media briefings

Ø Various public events

The company also provides television production, film production, and new media services, as well as offers academies for tennis coaching. In addition, Globosport India private Limited offers sports infrastructure services, including tennis courts and surfaces, multi purpose sports surfaces, equipment sourcing, jogging and athletic tracks, lighting, high end netting, swimming pools, and maintenance of machinery. Further, it serves as consultants that deliver infrastructure solutions for sports, such as basketball, swimming, volleyball, badminton, and squash. Globosport India Pvt. Ltd, is also diversifying steadily. The strategy, Bhupathi says, is to exploit the long-term relationships the company has built with celebrities, for shows for a “win-win” result. The diversifications have also attracted investor attention—Globosport got funding of under $7 million (around Rs. 31.6 crore) for a 10% equity dilution.

Globosport acquired 50 per cent stake in Cornerstone Sports and Entertainment. Cornerstone was set up in 2008 and manages a strong portfolio of celebrities in cricket and entertainment. Cornerstone is into celebrity management across sports and entertainment, besides events. Its talent roster includes cricketers

Ø Virat Kohli

Ø Rohit Sharma,

Ø Dinesh Karthik

Ø Shikar Dhawan,.

It also manages celebrities such as:

Ø Lara Dutta

Ø Boman Irani

Ø Celina Jaitly

Ø Neha Dhupia

Globosport / Play Sports Surfaces has also tied up with Bahri Estates Promoters of 'Bahri Beautiful Country'. Bahri Estates Promoters have tie ups with International companies and they endeavor to promote world class townships in India.

Bahri Estates Promoters have tied up with Mahesh Bhupathi Tennis Academies, for setting up a professionally managed Tennis academy in their townships.

Events they conceptualized are:

Ø NBA JAM 2009

Ø YKK “JUST FOR KIDS” FC Barcelona

Ø WTA Sunfeast Open 2005, 2006, 2007

Ø ATP Kingfisher Open 2006, 2007

Ø WTA Bangalore Open

Ø ATP Challengers

Ø ATP India Open 2003