Class 1: Introduction to the class
Class 2: Concept of value-mind ,emotional,functional,heart
Class 3: What is value ?? the equation and its definition, business strategy definition
Class 4: The explanation on why do i exist part of the strategy definition
Class 5: The explanation on where do i want to go,inside out and outside -in approaches
Relative market share definition
Class 6: How do i get there, DMO, BCG matrix,Defining paths
Class 7 : Harsha Bhogle video
Class 8: Discussion on th bicycle industry place in the BCG
Class 9: TI cycles case study discussion
Class 10 : pain gain matrix,ohmaes triangle-customer,competitor,market,promotion mixes,marketing warfare discussion
Class 2: Concept of value-mind ,emotional,functional,heart
Class 3: What is value ?? the equation and its definition, business strategy definition
Class 4: The explanation on why do i exist part of the strategy definition
Class 5: The explanation on where do i want to go,inside out and outside -in approaches
Relative market share definition
Class 6: How do i get there, DMO, BCG matrix,Defining paths
Class 7 : Harsha Bhogle video
Class 8: Discussion on th bicycle industry place in the BCG
Class 9: TI cycles case study discussion
Class 10 : pain gain matrix,ohmaes triangle-customer,competitor,market,promotion mixes,marketing warfare discussion
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