Thursday, August 4, 2011

Recap

Class 1: Introduction to the class

Class 2: Concept of value-mind ,emotional,functional,heart

Class 3: What is value ?? the equation and its definition, business strategy definition

Class 4: The explanation on why do i exist part of the strategy definition

Class 5: The explanation on where do i want to go,inside out and outside -in approaches
              Relative market share definition

Class 6: How do i get there, DMO, BCG matrix,Defining paths

Class 7 : Harsha Bhogle video

Class 8: Discussion on th bicycle industry place in the BCG

Class 9: TI cycles case study discussion

Class 10 : pain gain matrix,ohmaes triangle-customer,competitor,market,promotion mixes,marketing warfare   discussion


No comments:

Post a Comment