| 5 July | Ice Breaking Session & Value dimension. The winning way- Harsha & Anita Bhogle |
| 8 July | 1. Introduction to Business Strategy. 2. Various topics that are to be covered during the course and the flow of the lectures for those topics. 3. Value definition and formula. |
| 12 July | 1. Project Evaluation and marking, each for end term and various assignments and projects to be held during the course. 2. Case study of IPL 3. Various topics that can be selected as project topics for Sports Management by groups. 4. CBEAP theory & behavioral study of people on Facebook . |
| 15 July | 1. Product Market Strategy 2. The Approaches(Inside out Approach &Outside In Approach) 3. Relative Market Share? |
| 18July | 1. Conceptualization of Business Strategy Model 2. Various examples of Maggi Noodles & Wai Wai noodles. |
| 22 July | 1. VDS concept in the Business Strategy 2. Harsha Bhogle Speech @ IIM-A |
| 28 July | 1. BCG Matrix. 2. 9 cell matrix. 3. DMO- Distant market offerings. 4. Where to compete? 5. TI Cycle case study and position of TI Cycle in 1990’s. |
| 29 July | 1. Dissection of case study of TI Cycles and Bicycle market analysis. 2. Headway for TI Cycle in the future. |
| 4 August | 1. Pain Gain Theory & Ohmae’s triangle- Customer, Competitors & Market. 2. British Airways Case study- the lecture was mainly concentrated on promotional/where to compete? For the British Airlines. Also a lot of decision aftereffects were seen (which were profitable for British Airways) |
Thursday, August 4, 2011
Lecture review-Penned of Nayak Prashant
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Meeting 1(5th july 2011) : Introduction to this subject for the very first time in ITM .Importance of Sports marketing and how to make money of out sports was explained.A surprise in the form of "No textbook , instead we have to read "The winning Way" by Harsha Bhogle and Anita Bhogle.
ReplyDeleteMeeting 2(8th july) :Definition of Value in terms of benefits and cost . Further , introduction to Business strategy concept.
Meeting 3(12 july) : Allotment of final projects , using marketing in different sports.How is it beneficial for marketeers to make money from sportsmen was explained using examples like SACHIN & RAHUL DRAVID.
Meeting 4(15th july) :Marketing is CCD and CCBS is UCD i.e Understanding , communicating and delivering was explained.The part "how do i get there" from the business model , was explained using 2 approaches i.e. Inside out approach and Outside In approach.
Also , the concept of Relative mkt share was discussed using the formula.
Meeting 5 (19 july): A healthy discussion on where do i compete was done using company strength VS market attractiveness . Using examples like maagi , facebook and G+.
Meeting 6(22 july) : Video by Harsha Bhogle (missed it , but seen later on)
Meeting 7(28 July) :TI case and several imp points like BCG matrix
Meeting 8(29 July): Missed
Meeting 9 (4th Aug): Only one word "EYE OPENER" . Followed by an excellent case on British airways , focusing on VALUE ACCESSOR.