With the advent of the internet all that is going to happen is that exclusive use of the social media will be made to promote sports.Its an oppurtunity to create a SPORTSVERSE ( Sports+ Universe) The people who will benefit because of this tie-up are:
1) Action athletes : With the social media coming in ,these action athletes (players) will have more fan following on Twitter, the popularity and hence the sellability of these players will increase.
2) Leagues : With the use of social media, professional sports leagues could expand upon their global presence. A league like IPL can have a huge fan following if the IPL organizers can opt to allow their players to have a monthly tweet regarding the game schedule an the practice sessions. this would bring the teams as well as the fans together.
3) Agents : Social media, in general, provides a great and cheap resource for an agent or publicist to market their client base. To make money on top of it is a win-win for players and their hard working agents.
4) We ( You) : There is nothing bigger than your own personal brand. It is what you wear on the inside and outside everyday of your life. Do it right, say the right things, and most of all be yourself. Who knows, you could be the next big Twitter superstar.
What makes social media and its various platforms (Facebook, Twitter, Linkedin, etc) so great is that there is no hiding who you are or how you feel. For fans, we see the human side of players. We love the daily interactions, we love the sudden tirades about a loss, and we love that on Twitter, we are all the same.
1) Action athletes : With the social media coming in ,these action athletes (players) will have more fan following on Twitter, the popularity and hence the sellability of these players will increase.
2) Leagues : With the use of social media, professional sports leagues could expand upon their global presence. A league like IPL can have a huge fan following if the IPL organizers can opt to allow their players to have a monthly tweet regarding the game schedule an the practice sessions. this would bring the teams as well as the fans together.
3) Agents : Social media, in general, provides a great and cheap resource for an agent or publicist to market their client base. To make money on top of it is a win-win for players and their hard working agents.
4) We ( You) : There is nothing bigger than your own personal brand. It is what you wear on the inside and outside everyday of your life. Do it right, say the right things, and most of all be yourself. Who knows, you could be the next big Twitter superstar.
What makes social media and its various platforms (Facebook, Twitter, Linkedin, etc) so great is that there is no hiding who you are or how you feel. For fans, we see the human side of players. We love the daily interactions, we love the sudden tirades about a loss, and we love that on Twitter, we are all the same.
No comments:
Post a Comment