Recap of all the sessions

5/07/2011

·         Introduction to Business strategies

·         Concept of Value

o   value by mind

o   value by heart

o   functional value

o   economic value

·         Measurement of value

·         Dimensions of value

·         Introduction to “the winning way”

12/07/2011

·         Value and its meaning.

·         Consumer Centric Business strategy

·         Concept of CCD to UCD

·         project evaluation and online marketing.

15/07/2011

·         Project Evaluation and marking

·         Case study of IPL

·         Project topics for Sports Management

·         CBEAP

·         People on Facebook

·         Business Strategies

o   why do i exist?

o   where am i today?

o   where do i want to go?

18/07/2011

·         BCG matrix

·         inside out approach
outside in approach

·         VDS - value delivery service

·         DMO - distinct market offering

28/07/2011

·         TI cycles case study

29/07/2011

·         Indian cycle industry

·         market potential

o   Domestic potential

o   export potential

·         analysis of TI cycles through BCG matrix

4/08/2011

·         Pain Gain Theory

·         Ohmae’s triangle- Customer, Competitors & Market.

·         British Airways Case study