A - attention
I - Interest
D - Desire
A - action
The AIDA model plays a very important role in evaluation of any sport from the marketer point of view. it is very vital for the spectator to pay attention to the sport and create the desire for for it. But this is where Indian sports lack. Also, we discussed how cricket made a way for itself emerging as the most viewed sport in India, sidelining the other sports like table tennis, football, hockey etc.
Also we discussed the an article speaking about the few myths is that we have about the sports marketing. One of the myth is that sports marketing is all about selling the sport. But, on the other hand, sports marketing is primarily for promoting the sport, its by products included making money through sponsorship etc.
Also, we derived the S model for sports marketing, which is as follows:
6S
S - Spectators: a driver for any sport....!!
S - sponsorship- sponsorship should be encouraged for the betterment of the sport
S - superstar - how the sports celebrity are chosen as endorsers
S - services - the most important product of sports marketing is the services...!
S - system - As far as India is concerned, the system is at fault for not paying attention to othe r sports in spite of tremendous hidden talent and potential.
S - sustainability
Also discussed two articles on sports marketing.
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