I came across this article thinking about sports marketing as a career...though I am not a sports enthusiast [as repeatedly reminded by Ankush Sir...;)] I thought lets give it a thought for people who can actually make a career out of sheer interest...As well quoted in a very famous movie.."Apne passion ko apna career banao...success jhak maar k peeche aayegi..."
Here's an article for people..whose passion is purely SPORTS...:)
"Ever heard of an MBA in Sports Management? Well if you have tic-tac-toed between the options of Marketing, Systems, HR, Business Management despite your inherent passion for a Sport, here’s a spark of better hope for you. Also if the latest news reports on Sports Marketing are anything to go by, it spells quite a bright career prospect even in India. Though we swear by the religion of cricket, other mass sports like Soccer, F1 and tennis as well as the noveau riche pastime i.e. Golf, have created inlets into the people’s interest set. The CII Sportz.com Conference 2005 held recently at New Delhi laid emphasis on bridging the wide chasm between the Corporate world and sports. With the revolution of successful sports idols and Corporates interest in patronizing sports seeping in, the sports marketing jobs are on the brink of increasing manifold. First, let us take a close look at the concept of Sports Marketing :
Sports Marketing Career has a two-pronged meaning:
Sports Marketing refers to the process of planning and facilitating exchange of sports related property e.g. sports events. It also refers to marketing of non-sports property using sports as a facilitating medium e.g. brand endorsements by sport celebrities. These definitions create a platform to fathom the various Sports Marketing jobs that can vary from organizing sports events, Sports celebrity management, Sponsorships, CSR activities etc. and pose quite a challenge to the large untapped field of sports marketing. In a nutshell, a sports marketer handles the business angle of sports and unearths various opportunities to promote sports and sports-related activities. Now let’s understand these various types of sports marketing jobs :-
Sports-event Manager jobs
Events are an excellent medium of patronizing sports especially in the form of large – scale contests. E.g. Procam International is an out and out sports events organizing company that garners sponsorships from relevant Corporates and conducts events like Indo-Thai boxing, Bacardi Beach Volleyball etc. at National and International level. Even tourism departments, major companies, sports associations initiate projects of interest to them. You can be on the production / marketing team for the project depending on your area of interest.
• Sports-event Marketing jobs
Let this not confuse you. Sports event marketing is basically approaching the correct corporate / organisation and garnering sponsorships from them to execute a sports event. This involves doing some homework like ground -research, preparing the marketing plan, contacting and meeting the short-listed Corporates and trying to sell the concept to them.
• Manager / Sports agents Jobs
If you have seen the Million Dollar Baby, you know what we are talking about. Each celebrity, be it Bollywood or sports, has a manager…an agent of sorts who ‘manages’ the celebrity’s career, who facilitates the transactions between the sportsperson and the sponsor. The agent is responsible mainly for marketing the sportsperson, creating contracts and negotiating, handling the media relations etc. The agent also looks into the latest trends and decides the best lucrative options for the athlete / sportsperson.
If a Sourav Ganguly and Sachin appear in a host of ads selling anything from colas to mobile services or a Sania Mirza sweating it out in a Taaza Tea commercial, it’s thanks to their Celebrity management agent who got them the brand endorsement deals and the extra ‘pocket money’. Meanwhile its good business for the agent who does get his share of commission depending on the kind of deal.
Are you ‘fit?’
A PG in Sports Management is a star attraction for a good Sports Marketing job. Post-graduate in sports management requires minimum 40% in any Graduation discipline. Graduation is Physical Education (P.Ed.) or similar in course in a favourite sport is an added advantage. Currently, only two recognized universities offer Post Graduate Diploma in Sports Management (PGDSM) viz Alagappa University, Tamil Nadu and Indira Gandhi Institute of Physical Education and Sports Science, New Delhi. Admissions to these institutions begin in June / July and are advertised in leading newspapers. Besides these acquired skills, one requires good communication skills, business acumen and enthused energy and passion for at least one sport."
Source of article: http://www.indianchild.com/jobs/sports_marketing_jobs.htm
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